In recent months, Kazakhstan has captured the attention of international media as one of the most promising emerging travel destinations. Leading publications highlight the unique features of the country and the growing interest in its cultural and natural heritage.

According to CNN Travel, Almaty has been named the "new style capital" of Central Asia in its list of Best Travel Destinations for 2025. The city, with its outstanding cuisine, vibrant nightlife, and dynamic cultural scene, is described as an ideal place for those who appreciate breathtaking landscapes and proximity to mountain peaks.

Condé Nast Traveller emphasizes the revival of traditional Kazakh cuisine, which has become a significant part of the country's tourist experience. Kazakhstan is reconnecting with its roots, offering visitors an authentic culinary identity.

Forbes Italia recognizes Kazakhstan as a trendy destination for those who seek slow tourism and authentic experiences. The direct air connection between Kazakhstan and Italy has further boosted tourism flows, promoting the development of sustainable and regenerative travel.

Additionally, American travel journalists have published a book titled "Almaty Through American Eyes," sharing their impressions of Kazakhstan’s cultural traditions and natural beauty. Through personal narratives about local landmarks and attractions, the book provides Western audiences with a deeper understanding of the country’s unique customs and gastronomy.

A new Japanese-language travel guide, "Globe Trotter Central Asia 2025-26," has also played a key role in promoting Kazakhstan as a tourist destination. The publication offers detailed insights into the country’s natural and cultural landmarks, including Charyn Canyon and Lake Kaindy, among other popular sites.

These publications position Kazakhstan as a country rich in cultural heritage and natural diversity, drawing the attention of travelers from around the world.